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How To ABA

reinforcement in ABA

Episode 237: The “Bribe” Myth: Clearing Up Common Misconceptions

One of the most common concerns we hear from parents, teachers, and ABA professionals is, “Isn’t reinforcement in ABA just bribery?” In this episode, we dive into the long-standing confusion between bribery and reinforcement in ABA and explain why the distinction truly matters for ethical, effective practice.

sustainable reinforcement in ABA

Episode 236: Motivation That Lasts: Building Systems That Don’t Burn Out

In this episode, we dive deep into sustainable reinforcement in ABA, a core component of effective, ethical, and long-lasting behavior change. We’re not talking about reinforcement that works for a session or a data point, but reinforcement that is meaningful, flexible, and built to endure over time. When reinforcement systems are too rigid, too sparse, or poorly understood, they often lead to learner disengagement, staff burnout, and the misconception that reinforcement “doesn’t work.”